contact Rachel

Use the form on the right to contact Rachel.

Name *

123 Street Avenue, City Town, 99999

(123) 555-6789


You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

Engineering Fat

More To Love

Engineering Fat

Rachel Estapa

Junk food equation

Junk food equationIgnorance is bliss and there is a reason why the processed food industry specifically designs its food to be an object of perfection; that happy point that satisfied your hunger, taste, likability of the food, and wanting of more & more of it. They call it the "bliss point." And nearly 80% of your local market supplies products that follow this complex mathematical equation which is producing millions and millions of OVER-SUGARARED and UNHEALTHY people.

Check out the NYT article "The Extraordinary Science of Addictive Junk Food" for your feel-good Sunday read. I have steered clear of proceeded foods for a while now, but this article was truly eye-opening because it details the lengths huge corporations go to achieve sales & return customers. It outlines the painstaking process of research, focus groups, testing, re-testing all aimed to balance the immediate desires of a human & what the brain can tolerate food-wise without ever getting tired of eating it.

If ignorance is bliss, then knowledge is sanity.