Engineering Fat
Rachel Estapa
Ignorance is bliss and there is a reason why the processed food industry specifically designs its food to be an object of perfection; that happy point that satisfied your hunger, taste, likability of the food, and wanting of more & more of it. They call it the "bliss point."
And nearly 80% of your local market supplies products that follow this complex mathematical equation which is producing millions and millions of OVER-SUGARARED and UNHEALTHY people.
Check out the NYT article "The Extraordinary Science of Addictive Junk Food" for your feel-good Sunday read. I have steered clear of proceeded foods for a while now, but this article was truly eye-opening because it details the lengths huge corporations go to achieve sales & return customers. It outlines the painstaking process of research, focus groups, testing, re-testing all aimed to balance the immediate desires of a human & what the brain can tolerate food-wise without ever getting tired of eating it.
If ignorance is bliss, then knowledge is sanity.